Top 10 Movies Guilty of Product Placement
We’ve compiled a list of the films most guilty of product placement… have we missed any? Let us know via Twitter!
10. Up In The Air
9. E.T. The Extra Terrestrial
It’s small in the case of Spidey, but so unnecessary it must make an appearance. For years, bad and good guys alike practised their sharp-shooting on bottles and cans – but that isn’t good enough for Peter Parker. No, he requires a refreshing can of Dr. Pepper to test his new web-slinging ways. We even get a close up to show us just how accurate he is, even if the film itself is way off the mark.
7. You’ve Got Mail
6. Real Steel
Although nothing remarkable, Real Steel proved to be a decently put together film – but yet another that featured silly product placement. Between ridiculous adverts for the non-existent (at the time anyway…) Xbox 720 and HP-branded tablet computers all over the shop, no one missed a trick. Worst of all, however, is another segment for our friends over at Dr. Pepper (see entry #8), when our lovable child hero downs what must be two dozen cans of the stuff. It’s also unclear why, given Dr. Pepper tastes like cherry coke that has had a tramp’s feet pickled in it.
5. Blade Trinity
Blade Trinity: Made in Hollywood, designed by Apple in California. This is what it should have said on the DVD box of this film, a film that should have been presented in a plain white box. Jessica Biel is so hip she ‘makes playlists’ before she vampire-hunts. Compiled for her iPod, on a MacBook in iTunes of course. Short of making the fight scenes silhouettes on coloured backgrounds, this couldn’t be much closer to an Apple advert.
4. Casino Royale
Michael Bay’s dross-fest only makes number two purely because you don’t really expect much else from him. The entire Transformers franchise is, after all, product placement for the Hasbro toy range. Whilst the Transformers director maybe has a slight point when he says that there ‘are products in everything in everyday life’, that doesn’t mean that EVERYTHING must be branded in your film, Micky. Do we need a close up on Panasonic memory cards? The recognisable car brands are also rather transparently the ‘good guys’. Whilst there is one more cringe-worthy example, Transformers is a prime example of a director who has sold his soul.
1. I, Robot
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